It is easier to be a storytelling entrepreneur now than at any other time in history. Thanks to technology platforms and social media, there are so many more ways to connect to people. I used to rely on creating a splash and making the front pages to launch our companies and promotions. Now, while the written press is still important, there are a multitude of other methods for reaching potential customers.
Storytelling is a great way to get your views across, highlight how you and company are different to your competitors, and also to work out new ideas. I often find a subject I’m pondering becomes a lot clearer once it is down on paper – it’s one of the reasons I blog so much.